If you run an online store, for example, and people are never clicking past your homepage, you’ll need to figure out why. It’s an important metric to know, especially if your business depends on people clicking through to another page. This term refers to the percentage of people who leave your website without clicking past the first page. Related: What Is Brand Marketing? Bounce Rate Your brand is all of your company’s intangible qualities - its mission, values, and “voice” - while your brand identity is the visual elements used to communicate those qualities. It’s important to note (as 99designs does in this article) that the terms brand and brand identity mean different things, though they’re often confused. All of these things impact the way that potential customers view and feel about your brand. It even includes the pictures you post on your social media profiles.Īnything that influences the public’s perception of your company is a component of your brand identity. It includes everything from your logo and website to the graphics on your ad banners. Your brand identity consists of all the visual elements that distinguish your business from every other business. If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call - that’s exactly what our content marketing team does! Brand Identity
This information lets you see if you are reaching your target audience and where you need to improve your marketing efforts. It also shows you how many visitors convert into customers.
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The technology employed in tracking and analyzing the campaign.įor example, you might use Google Analytics to learn about the people who visit your website.īy simply including a Google Analytics tracking code on your site, you can find out who is visiting, where they live, their gender, age, and how they came to your site (organic search, social media link, etc.).The processes used to track and analyze the success of a marketing campaign.In the context of marketing, the term analytics refers to a combination of two things: The terms in this section have been around for a while, in some cases decades, but are still relevant. If you came here looking for a specific word and don’t feel like scrolling, do a quick Ctrl+F (on a PC) or Command+F search (on a Mac) to jump to it.Ĭertain marketing buzzwords carry lasting value. Plus, we’ll share a few that you should stop using, either because they’re worn out or because there’s a newer, more relevant alternative.
We’ll discuss the basic terms you need to know, the ones that will become more common over the next decade, and those that people tend to misuse. This glossary page is going to get you up to date on the marketing buzzwords of 2023. New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them. Although some of them sound silly, they describe processes, metrics, and strategies that digital marketers use.Īnd the list of buzzwords grows every year.Īs the landscape changes, the industry’s vocabulary changes along with it. I had to familiarize myself with terms like bounce rate, flywheel, and long-tail.
To me, a funnel was a fried carnival cake, and growth hacking was what Mark McGwire did to hit all of those home runs.īut to do my job, I had to learn all of the marketing buzzwords that people use in this industry. When I first started working in marketing, I had no idea what the hell anyone was talking about half the time.
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