Many historians suggest that the ancient Romans are responsible for our modern Valentine’s Day because Emperor Claudius II executed two men – both happened to be named Valentine – on February 14 th of different years in the 3rd century. But most historians agree that today’s holiday can trace its roots through both Christian and Roman history. The history of Valentine’s Day is shrouded in mystery – and some would say its origins are anything but romantic. We would bring a decorated shoe-box to school and by the end of the day, it would be filled with sweet notes from our classmates and lots of candy.īut how many of us knew then, or know now, the history of Valentine’s Day? Or how big Valentine’s Day business really is? Let’s explore. When we were in elementary school, most of us have fond memories of receiving cards and candy on every February 14 th. “However, there remains a special significance around Valentine’s Day, and consumers are committed to celebrating friends and loved ones, even if that means having to alter those traditional holiday celebrations.”
“There is no question the pandemic has disrupted many aspects of Americans’ daily interactions and activities,” said NRF President and CEO Matthew Shay. According the NRF, we are expected to top last year’s record at $21.8 billion spending in 2021, despite coronavirus impacting the holiday.
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